Elijah owns a successful software development agency. Part of his strategy in 2024 was to focus on content creation to generate inbound leads - which is the future. He was focusing solely on LinkedIn and since the platform has launched its own TikTok-like video feed, it was the perfect opportunity.
We started repurposing the podcast into captivating & engaging vertical videos and clips. One of the Shorts that we made for him is his best performing post that generated more than 37,000 impressions and 9,000 views.
Adding repurposed videos to his content strategy helped Elijah reach thousands of new people and close a $35k deal and just proves that content marketing can definitely pay off.
It also gave the viewers the ability to choose how they consume the content - reading or watching. And by that improve their experience as well.
